Wakefield Emergency Centre / Wakefield Hospital

Wakefield private hospital is a long established major private hospital in the city centre, a few blocks from the Royal Adelaide hospital. It is on the SE corner of the main city centre facing the southeastern suburbs and the Adelaide hills. The hospital is comprehensive with CCU, ICU and cardiac surgical units. It was owned by Benchmark Healthcare a for-profit non-listed company. It was purchased by Ramsay Healthcare in 2004.

We opened the Emergency Centre in September 96. The consulting contract began in December 95 to allow adequate planning. It involved a full development contract starting with design and construction and commissioning of the centre, followed by recruitment and training of all staff. The launch was a soft opening with a restricted marketing program to develop the unit slowly as the hospital was concerned re bed availability.

The other component of the contract was to assist with strategic marketing and medical relationships. This involved writing the original marketing plan for the initial development together with conducting marketing workshops for hospital staff over several years. The hospital expanded rapidly with Emergency Medicine providing most of the growth.

It was a major success and has extremely strong Specialist and GP support. The hospital underwent a major expansion program with a new theatre complex and more beds and infrastructure changes. 60 extra beds were built and completed April 2004. The Adelaide market is very competitive with two other private emergency units, one only a couple of blocks away. Both these units have now restricted their opening hours and are now open only till mid evening. This leaves Wakefield as the only fully functional facility in the city.

Our unit continues to grow very strongly in double digit growth figures. We are looking forward to the completion of the extensions to allow for further growth. The other component of the contract is to assist with strategic marketing and medical relationships. This also involves conducting marketing workshops for hospital staff.

Wakefield Emergency Centre
Enoki Projects - Wakefield Emergency